T H E F L A S H G O R D O N
W E E T A B I X S P E C I A L A T T R A C T I O N
In 1980, having already mounted many a successful promotion based on the boom in science-fiction properties generally thought of as kids fodder (including Dr. Who and Star Trek: The Motion Picture) UK breakfast cereal giant Weetabix would launch a considerable package to tie-in with Flash Gordon.
Far from your average cereal premium, the Weetabix Flash Gordon package was a comprehensive one where even the inside of the box (below) could be utilized for activity.
In fact the set would eventually comprise of 18 picture cards, (measuring 90 mm x 42 mm), with a description of the scene on the reverse. Issued in strips of 3 or 6 depending on packet size, full-colour box graphics and the much sought-after mail offer album (measuring 150mm x 210mm) where the cards could be mounted to tell the story of the movie –